M6 World Championship’s viewership growth remains strong in Swiss Stage, led by Southeast Asian audiences

Mobile Legends: Bang Bang World Championship Heats Up with Exciting Swiss Stage Conclusion

The M6 World Championship has reached a pivotal moment, narrowing down to the final eight teams after an electrifying Swiss Stage that concluded on November 5th. The tournament is gaining significant momentum, potentially positioning itself as a landmark event in esports history.

Returning to Malaysia, the birthplace of the first Mobile Legends: Bang Bang World Championship, the competition will conclude across two notable venues. The initial Knockout Stage will unfold at the IOI Grand Exhibition & Convention Center, with the high-stakes Semifinals and Grand Final set to take place at the Axiata Arena.

A significant innovation this year has been the introduction of the Swiss Stage format, replacing the previous Group Stage’s GSL style. MOONTON Games strategically redesigned the tournament structure to increase match diversity and provide more prominent teams with enhanced advancement opportunities.

The format change has proven remarkably successful. Compared to the previous year’s championship, the Swiss Stage has demonstrated impressive viewership growth while simultaneously reducing total broadcast time. By implementing shorter match formats—primarily best-of-one and best-of-three encounters—the event trimmed nearly seven hours from its total airtime.

Viewership Highlights and Regional Dynamics

Despite shorter matches, audience engagement remained robust, particularly among Indonesian and Malaysian viewers. The tournament saw several standout performances, with teams like RRQ Hoshi, Selangor Red Giants, Team Vamos, and Team Liquid ID securing their places in the Knockout Stage.

Most anticipated matches drew massive audiences, with three games surpassing 2 million peak viewers. The clash between Team Liquid ID and Aurora Gaming—representing Indonesia and the Philippines—emerged as a particular highlight, showcasing the intense rivalry between these two powerhouse regions.

RRQ Hoshi has been a particular crowd-favorite, making a triumphant return to the M-series after a notable absence. The Indonesian organization has dominated audience interest, featuring in three of the five most-watched matches.

Language and Regional Viewership Surge

The tournament has witnessed remarkable growth in regional viewership. Indonesian audiences have seen a substantial 78% increase in watch time, with peak concurrent viewership jumping an impressive 86.7% compared to last year. Similarly, Malaysian language viewership experienced significant growth, with watch time and peak viewers rising by approximately 80%.

Filipino audiences have also shown tremendous support, with Tagalog-language peak viewership increasing by 76.2%. The presence of FNATIC Onic PH in the playoffs further amplifies the excitement and potential for record-breaking viewership.

Looking Ahead

As the M6 World Championship progresses, expectations are high. The tournament stands poised to potentially surpass the M5 World Championship’s impressive viewership record, currently ranked as the fifth-most-popular esports event globally.

With fan-favorite teams advancing and the stage set for intense competition, the 2024 Mobile Legends: Bang Bang World Championship could very well etch itself into esports history.

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