Esports Charts analyzed the 2024 World Championship broadcasts on the main official channel during the Knockout Stage and reported a 28% drop in brand mentions compared to 2023. RiotGames, the primary broadcaster of League of Legends Worlds, tightly regulates sponsor mentions, which saw a sharp decline this year. Some brands experienced a reduction of up to 50% or more in voice-over integrations.
Most Mentioned Sponsors at Worlds 2024 Knockout Stage
- Mercedes-Benz remained the most mentioned sponsor, with 24 mentions during the Knockout Stage.
- Verizon, Cisco, Red Bull, and MasterCard saw notable declines:
- Verizon mentions dropped by 70%.
- Cisco and Red Bull each saw a 50% reduction.
- Amazon Web Services was the only sponsor with an increase, up 20%.
- New sponsors like HyperX, Omen by HP, and Opera collectively secured 33 mentions, with HyperX accounting for half.
Brand mentions often tie to specific game moments. For instance:
- Red Bull is highlighted after battles at Baron Nashor.
- MasterCard appears during fan voting and in-game stats releases.
- HyperX integrations feature in highlight replays.
Not all sponsors received voice mentions. SecretLab, despite visible branding on banners and chairs, wasn’t mentioned by commentators on the RiotGames channel.
Most Mentioned Players at Worlds 2024 Knockout Stage
- Faker (T1):
- 542 mentions, an 11% increase from 2023.
- Peaks: Post-victory interview on October 19 and a pivotal moment in Game 2 of the finals.
- Chovy (Gen.G):
- 329 mentions, up 20%.
- Peak: A costly mistake during Game 1 against FlyQuest.
- Knight (Bilibili Gaming):
- 289 mentions.
- Peak: A key fight in Game 2 of the grand final.
All top players were mid-laners, emphasizing the role’s importance and its focus in commentary.
Most Mentioned Teams at Worlds 2024 Knockout Stage
- T1 led with 1,342 mentions, over a third occurring during the grand final.
- Bilibili Gaming followed, mentioned 300 fewer times than T1.
- Interestingly, Bilibili received more mentions in the quarterfinals than the semifinals.
- Teams like FlyQuest were mentioned even after elimination, likely due to their standout performances, such as the close match against Gen.G.
- Top Esports and Hanwha Life Esports had the fewest mentions, being eliminated in the first playoff round.
These analytics provide insights into broadcast trends, valuable for refining tournament marketing and sponsor visibility strategies.
