With the LCS being such a cornerstone of League of Legends’ (LoL) iconic moments, its end feels unsettling. However, while losing the league seems negative, a shake-up was overdue to keep the game scene thriving.
Few esports have sustained global popularity like LoL. Over a decade of growth has seen it solidify its place as the top esport, with record-breaking viewership, like FlyQuest’s recent 2024 Worlds clash with Gen.G, which drew over 3 million viewers — a number usually reserved for established teams like T1 and G2.
Despite high viewership, the financial side of esports is struggling, especially in the LCS, which has been hit hard by overspending and underperformance internationally. To address this, Riot is aiming to revive the Americas’ scene with the League of the Americas (LTA), signaling a turning point where LoL will either thrive or fade. This reset is an opportunity for Riot to shift focus from monetizing the league to better supporting the broader LoL ecosystem.
Indirect Profit
LoL esports might not directly profit, but the competitive scene remains crucial for keeping the game alive. The goal isn’t to start charging for access but to engage fans more directly in supporting teams and players in ways similar to Valorant’s successful in-game bundles. By embracing creator-driven content and co-streaming, Riot can sustain interest without relying on outdated financial models like broadcast rights.
To remain viable, LoL needs a fan-driven approach where teams and players are marketable in-game. Changes like team emotes or cosmetics are a start, but they lack depth. Riot could build interest by integrating more accessible fan gear, like $15 emote bundles tied to creators and teams, mirroring Valorant’s team bundles.
The LTA’s structure, with divisions across North and South America, hints at a promising new era. With reduced player salaries and a renewed focus on regional rivalries, Riot has a clear path to financially sustainable leagues without alienating fans. Accessible in-game items that celebrate teams and creators could fuel engagement and revenue, marking a shift toward creator-driven growth for LoL.
By leaning into creator-led teams and accessible fan engagement, Riot has a unique chance to extend LoL’s legacy in esports without compromising fans’ enjoyment. This new direction could ensure LoL’s endurance as a top competitive game for years to come.
