The RFEF and Joma unveiled the fresh uniforms for the futsal teams. Despite Adidas traditionally outfitting the football teams, since February 2020, Joma, a brand from Toledo, has been the technical sponsor for all national teams and futsal competitions under the Spanish Federation. This marks the third collection by the Spanish brand for the national team, with unique designs for both men’s and women’s teams.
In late 2019, during a complex contract renewal process between Adidas and the Spanish Federation, former president Luis Rubiales saw an opportunity to diversify commercial assets. This led to a groundbreaking agreement separating the sponsorship of the two sports for the first time in 35 years, generating new revenue streams. Subsequently, Joma became the official sponsor for all RFEF futsal competitions, a significant milestone for the Toledo-based brand.
Joma’s rise in futsal sponsorship began in 2019 when it replaced Kelme as the technical sponsor for LNFS. With the emergence of RFEF in futsal, this new agreement solidified Joma’s dominant position in this segment. The move was well-received by international players and futsal enthusiasts. As it marked a departure from Adidas’s historical neglect of futsal, exemplified by instances like the absence of star emblems on jerseys.
Joma Leadership
Joma’s global leadership in futsal is further underscored by sponsorship deals with renowned clubs like Movistar Inter and ElPozo Murcia in Spain, and Carlos Barbosa in Brazil. Their commitment to innovation, exemplified by cutting-edge technology in footwear manufacturing, has earned them favor among players and stars alike. Notable signings like Ferrao from Nike further bolstered Joma’s presence in the sport.
However, despite Joma’s success, there have been setbacks, such as the annulment of their contract with the Brazilian Futsal Confederation in favor of Nike. Nevertheless, Joma remains committed to futsal, a sport they’ve believed in since their inception in 1965.
Key figures in Joma’s futsal commitment include Óscar Jiménez, the sponsorship director, who transitioned from a sponsored player to an integral part of the company. His pride in outfitting the Spanish team reflects Joma’s dedication to the sport. In conclusion, Joma sees its sponsorship of futsal, especially the Spanish teams, as a significant step forward, cementing its position as a global leader in the sport.
